Compare price, profitability, solvency, and SEC-reported financials side by side—before deciding which assumptions deserve a closer look.
Decision snapshot: GOOGL stock price vs NOW: inconclusive Relative valuation is incomplete for this pair. Review the available filing metrics before drawing a conclusion.
Quick read
Each company valued on the other's multiple, then compared with the market price.
Implied fair value · at NOW's multiple
Needs NOW P/E.
Implied fair value · at GOOGL's multiple
Price unavailable
Metric by metric
Where each company leads, and how wide the gap is.
Growth lag
Reported gross margin
Operating income + D&A
Lower is better
Not comparable
Lower leverage
Statements
Annual statements in reported currencies, with calculations and source evidence.
Values retain reported currencies and share bases. Select a figure to inspect its period, calculation and filing inputs. Differences require compatible units and periods.
Explore enterprise value and market valuation multiples in the valuation sections.
Trendline
Eight period-end years of reported revenue, earnings, and margins. Periods and currencies are shown with the data.
Price framework
USD market cap plus reported borrowing debt, less cash and equivalents. This EV proxy excludes investments, preferred stock and noncontrolling-interest adjustments.
Complete market value, debt and cash evidence is required for enterprise value.
Complete market value, debt and cash evidence is required for enterprise value.
Price framework
The same filing-backed model used on each company's valuation page, with company-specific inputs and calculated scenarios.
Alphabet Inc. · implied price per share
Bear
$101.71
Base
$124.15
Bull
$141.60
ServiceNow, Inc. · implied price per share
Debt and bridge-cash inputs are required to translate enterprise value into equity value.
Balance sheet health
Inspect reported liquidity and leverage alongside historical financial-health checks.
Financial strength on a 0–9 scale.
Bankruptcy-risk signal from balance sheet and earnings power.
Comparable set
Where the pair sits against the wider comparable set.
Keep comparing
Open adjacent comparisons from the same industry to pressure-test the read across multiple pairs.
MICROSOFT CORP
GOOGL vs MSFT
AMAZON COM INC
GOOGL vs AMZN
Meta Platforms, Inc.
GOOGL vs META
Apple Inc.
GOOGL vs AAPL
NVIDIA CORP
GOOGL vs NVDA
ADOBE INC.
GOOGL vs ADBE
ORACLE CORP
GOOGL vs ORCL
Salesforce, Inc.
GOOGL vs CRM
INTERNATIONAL BUSINESS MACHINES CORP
GOOGL vs IBM
Paycom Software, Inc.
GOOGL vs PAYC
Cash excludes investments. EBITDA is an operating-income-plus-D&A proxy. Missing borrowing categories remain unavailable; select a value to inspect its inputs.
Edwyn research
LLM-powered synthesis
An explanation of the financial evidence. Check its snapshot date against the figures above.
This explanation uses an earlier data snapshot or evidence version. Review its generation date and the current figures, or refresh after signing in.
If you believe GOOGL can sustain its 15.1% revenue growth while preserving its 32.0% operating margin, then GOOGL looks attractive versus NOW on earnings-based valuation because it combines stronger profitability with a materially lower P/E multiple.
On a P/E basis, GOOGL trades at 29.0x versus NOW at 63.7x, while the provided implied price of $688.22 suggests a 91.2% upside from GOOGL’s current price of $359.91 if NOW multiple were applied. However, the range data shows that NOW-implied valuation spans $274.56 to $694.50, and GOOGL already sits above the historical band midpoint, so the case is not simply a deep discount story.
Supporting Metrics
