Over the five-year period from 2020 to 2024, TRADE DESK, INC. demonstrated strong revenue growth, expanding from approximately USD 836 million in 2020 to nearly USD 2.445 billion in 2024. Gross profit followed a similar upward trend, increasing from USD 657 million to USD 1.973 billion. The revenue and gross profit figures suggest a robust demand for the company’s advertising technology solutions, aligned with overall growth trends in the digital advertising market. Notably, revenue growth exceeded 40 percent from 2020 to 2021 and remained consistently strong in subsequent years—even reaching over 25 percent year-over-year growth between 2023 and 2024—which indicates solid market expansion and client acquisition. However, the company’s operating and net income figures reveal a mixed picture. Operating income declined from USD 144 million in 2020 to around USD 113 million by 2022 before sharply climbing to USD 427 million in 2024—a significant swing of over 200 percent from its 2022 level. Similarly, net income fell steeply from USD 242 million in 2020 to just USD 53 million in 2022, before rebounding to USD 393 million by 2024. These fluctuations may reflect periods of tighter cost management or increased investments impacting margins, followed by operational improvements later in the period. Overall, the sustained revenue and gross profit growth, combined with the marked recovery in profitability metrics, underscore a generally healthy financial trajectory, suggesting that TRADE DESK, INC. remains well-positioned to capitalize on evolving digital advertising opportunities while managing inherent volatility in operating margins.
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