Compare price, profitability, solvency, and SEC-reported financials side by side—before deciding which assumptions deserve a closer look.
Decision snapshot: ROKU stock price vs NFLX: inconclusive — current versus $207.86 implied using P/E multiple.
Quick read
Each company valued on the other's multiple, then compared with the market price.
Implied fair value · at NFLX's multiple
Implied fair value · at ROKU's multiple
Needs ROKU P/E.
Close Dec 31, 2024
Metric by metric
Where each company leads, and how wide the gap is.
Growth lag
Reported gross margin
Operating income + D&A
Lower is better
Not comparable
Lower leverage
Statements
Annual statements in reported currencies, with calculations and source evidence.
Values retain reported currencies and share bases. Select a figure to inspect its period, calculation and filing inputs. Differences require compatible units and periods.
Explore enterprise value and market valuation multiples in the valuation sections.
Trendline
13 period-end years of reported revenue, earnings, and margins. Periods and currencies are shown with the data.
Price framework
USD market cap plus reported borrowing debt, less cash and equivalents. This EV proxy excludes investments, preferred stock and noncontrolling-interest adjustments.
Complete market value, debt and cash evidence is required for enterprise value.
Complete market value, debt and cash evidence is required for enterprise value.
Price framework
The same filing-backed model used on each company's valuation page, with company-specific inputs and calculated scenarios.
Roku, Inc. · implied price per share
Debt and bridge-cash inputs are required to translate enterprise value into equity value.
Netflix, Inc. · implied price per share
Debt and bridge-cash inputs are required to translate enterprise value into equity value.
Balance sheet health
Inspect reported liquidity and leverage alongside historical financial-health checks.
Financial strength on a 0–9 scale.
Bankruptcy-risk signal from balance sheet and earnings power.
Comparable set
Where the pair sits against the wider comparable set.
Keep comparing
Open adjacent comparisons from the same industry to pressure-test the read across multiple pairs.
Cash excludes investments. EBITDA is an operating-income-plus-D&A proxy. Missing borrowing categories remain unavailable; select a value to inspect its inputs.
LLM-powered synthesis
An explanation of the financial evidence. Check its snapshot date against the figures above.
This explanation uses an earlier data snapshot or evidence version. Review its generation date and the current figures, or refresh after signing in.
If you believe Roku can convert its revenue growth into sustained positive EBITDA and materially improve ROIC toward NFLX levels (i.e., move EBITDA margin from -1.4% to mid-single/double digits and ROIC from -48.4% toward positive territory), then consider accumulation because the market price ($95.21) sits well below a Netflix-implied NFLX multiple and inside the historical band, offering asymmetric upside. If you believe profitability will remain negative and net-debt/EBITDA (35.3x) will constrain flexibility, then avoid or underweight because current fundamentals do not support a Netflix-style multiple.
The Netflix-implied price for Roku ($2,347.77) is orders of magnitude above Roku's current $95.21, driven by Netflix's extremely rich multiples. On a more relevant basis Roku trades near the middle of its historical band ($85.69–$104.73), implying the market currently prices modest upside absent a multiple convergence.
Supporting Metrics
