Compare price, profitability, solvency, and SEC-reported financials side by side—before deciding which assumptions deserve a closer look.
Decision snapshot: GTN stock price vs HRI: inconclusive Relative valuation is incomplete for this pair. Review the available filing metrics before drawing a conclusion.
Quick read
Each company valued on the other's multiple, then compared with the market price.
Implied fair value · at HRI's multiple
Needs HRI P/S.
Implied fair value · at GTN's multiple
Needs GTN P/S.
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Price unavailable
Metric by metric
Where each company leads, and how wide the gap is.
Growth lag
Pricing power
Operating leverage
Lower is better
Not comparable
Lower leverage
Statements
Core statements aligned to each company's latest fiscal year.
SEC periods: GTN FY 2025 (ended Dec 31, 2025) · HRI FY 2025 (ended Dec 31, 2025).
Trendline
Five fiscal years of revenue, earnings, and margins before underwriting a re-rating.
Price framework
Market cap plus debt, less cash.
Price framework
Discounted free cash flow, then bridged to a per-share price. Same assumptions applied to both companies.
Gray Media, Inc. · implied price per share
Bear
-$16.20
Base
-$19.05
Bull
-$21.91
HERC HOLDINGS INC. · implied price per share
Bear
-$273.50
Base
-$321.77
Bull
-$370.03
Balance sheet health
Financial health checks to separate durable balance sheets from potential value traps.
Financial strength on a 0–9 scale.
Bankruptcy-risk signal from balance sheet and earnings power.
Not enough data to score either balance sheet.
Debt / equity
Total debt against shareholders' equity
2.65x
8.17x
Net debt / EBITDA
Leverage against operating earnings
10.01x
21.28x
Cash and equivalents
Liquid reserves on the balance sheet
$368.00M
$52.00M
Total debt
Interest-bearing obligations outstanding
Comparable set
Where the pair sits against the wider comparable set.
Keep comparing
Open adjacent comparisons from the same industry to pressure-test the read across multiple pairs.
$5.70B
$15.91B
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