Booking Holdings Inc.
—- Market cap
- $128.79B
- Debt
- —
- Cash
- −$17.20B
Complete market value, debt and cash evidence is required for enterprise value.
Compare price, profitability, solvency, and SEC-reported financials side by side—before deciding which assumptions deserve a closer look.
FY 2025 · Mkt capMarket cap $128.79B · View financials
Snapshot Sep 16, 2026, 4:00 PM ET
Decision snapshot: BKNG stock price vs HLT: inconclusive Relative valuation is incomplete for this pair. Review the available filing metrics before drawing a conclusion.
Quick read
Each company valued on the other's multiple, then compared with the market price.
Implied fair value · at HLT's multiple
Needs HLT P/E.
Implied fair value · at BKNG's multiple
Price unavailable
Metric by metric
Where each company leads, and how wide the gap is.
Growth edge
Reported gross margin
Operating income + D&A
Lower is better
Not comparable
Lower leverage
Statements
Annual statements in reported currencies, with calculations and source evidence.
Values retain reported currencies and share bases. Select a figure to inspect its period, calculation and filing inputs. Differences require compatible units and periods.
Explore enterprise value and market valuation multiples in the valuation sections.
Trendline
18 period-end years of reported revenue, earnings, and margins. Periods and currencies are shown with the data.
Price framework
USD market cap plus reported borrowing debt, less cash and equivalents. This EV proxy excludes investments, preferred stock and noncontrolling-interest adjustments.
Complete market value, debt and cash evidence is required for enterprise value.
Complete market value, debt and cash evidence is required for enterprise value.
Price framework
The same filing-backed model used on each company's valuation page, with company-specific inputs and calculated scenarios.
Booking Holdings Inc. · implied price per share
Debt and bridge-cash inputs are required to translate enterprise value into equity value.
Hilton Worldwide Holdings Inc. · implied price per share
Debt and bridge-cash inputs are required to translate enterprise value into equity value.
Balance sheet health
Inspect reported liquidity and leverage alongside historical financial-health checks.
Financial strength on a 0–9 scale.
Bankruptcy-risk signal from balance sheet and earnings power.
Comparable set
Where the pair sits against the wider comparable set.
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Cash excludes investments. EBITDA is an operating-income-plus-D&A proxy. Missing borrowing categories remain unavailable; select a value to inspect its inputs.
LLM-powered synthesis
An explanation of the financial evidence. Check its snapshot date against the figures above.
This explanation uses an earlier data snapshot or evidence version. Review its generation date and the current figures, or refresh after signing in.
If you believe BKNG's very low P/E is driven by temporarily depressed or non-recurring earnings and that its stronger growth and operating margins will persist, then BKNG looks attractive versus HLT because HLT-based valuation is roughly in range while the business is growing faster; if not, the weak ROIC argues for caution.
BKNG appears dramatically undervalued on the stated P/E comparison, but the implied price of $8,670.51 is not credible against the current price of $192.90, so the valuation readout likely reflects a distorted earnings denominator. On more stable multiples, BKNG trades at 5.6x P/S versus HLT at 6.0x and 24.1x EV/EBITDA versus 23.4x for HLT, which is broadly in line rather than deeply discounted.
Supporting Metrics