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    HARLEY-DAVIDSON, INC. (HOG)
    Income
    Balance Sheet
    Market Cap
    $3B
    Latest price
    $21.25
    0.05%
    Dollar Amounts
    USD (Millions)
    Metric20202021202220232024
    Revenue$4,054$5,336$5,755$5,836$5,187
    Gross Profit$1,619$2,093$2,351$2,514$2,181
    Operating Income$10$823$909$779$417
    Net Income$1$650$741$707$455
    Showing latest financials
    Data in millions of USD
    Doing some research...

    Commentary on Harley-Davidson, Inc. Performance

    Over the five-year period, Harley-Davidson’s revenue grew substantially from USD 4,054 million in 2020 to a peak of approximately USD 5,836 million in 2023, before declining to around USD 5,187 million in 2024. This growth from 2020 to 2021 represents an impressive rebound—likely reflecting recovery from pandemic-related disruptions—with revenue growing nearly 32% year-over-year. Gross profit mirrored this trend, rising from USD 1,619 million in 2020 to a high of about USD 2,514 million in 2023, then falling to roughly USD 2,181 million in 2024. These numbers suggest initial operational efficiency improvements followed by increasing cost or pricing pressures in the later year. Notably, operating income experienced dramatic swings—a minimal USD 9.68 million in 2020 surged to over USD 823 million in 2021 (an increase of more than 8,400%), then reached USD 909 million in 2022 before declining to USD 779 million in 2023 and sharply to USD 417 million in 2024. Net income followed a similar pattern; after a nominal USD 1.30 million in 2020 it jumped to USD 650 million in 2021, increased modestly to USD 741 million in 2022, and then declined gradually to about USD 706 million in 2023 and USD 455 million in 2024. These swings, particularly the drastic recovery in 2021 and subsequent declines, may be driven by improvements in core business operations initially, followed by intensified market competition, changes in consumer demand, or rising operational costs. Overall, while the initial turnaround indicates strong recovery and efficient cost management, the declines observed in 2024 signal potential challenges to sustained profitability that merit further monitoring to ensure long-term financial health.

    This analysis is for informational purposes only and does not constitute financial advice or recommendations for any investment decisions. Please consult with a qualified financial professional for personalized guidance.